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 All of this points to one of the most interesting corners of the Apple ecosystem — a growing suite of financial products within the Wallet app. Many of these features aren’t designed to make money for Apple directly, but they do make Apple Pay more attractive for people who haven’t tried it yet. (Apple takes a tiny percentage of every Apple Pay transaction, so the more people using it, the better it is for Apple.) Like most major new iOS features, it’s also another mechanism to keep customers locked into Apple’s ecosystem and upgrading to a new iPhone when they’re ready. But Apple’s new Wallet features are also coming at a time of great economic uncertainty. Inflation is still going wild. Gas prices continue to hit record highs. And there are plenty of very real fears about an upcoming recession. It could be a tough time for Apple to launch a new product designed to get people to buy more stuff if those trends persist throughout the year.

Macbook

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 The iPhone SE isn’t really made for power users, and that shows in the battery life. It’ll get you through a day if you’re making phone calls and surfing the web, but don’t expect it to last all day if you’re doing a ton of gaming or more processor-intensive tasks. It looks the same as the iPhone SE from 2020, which looked the same as the iPhone 8 from 2017. It does look dated, and there are lots of phones with nicer screens that reach the top and bottom of the phone. The screen is adequate, but won’t wow you like the brighter and faster screens on Apple’s more expensive phones.

Lifestyle

 Finally, while it’s not as water-resistant as Apple’s other iPhones, it can still survive a dunk in the bath or a spill without any worry, and has the same strong glass as other iPhones to help prevent shattering if you drop it. It doesn’t feel cheap like some low-cost Android phones, which often use plastic instead of glass and metal.

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 We got our first look at games like Aliens Dark Descent, Fort Solis, Routine, Stormgate, Goat Simulator 3, Midnight Fight Express, One Piece Odyssey, Honkai Starrail and several others. Though many of these games are of the indie variety, it's good to see we're getting some new titles in what has been an otherwise dry year for gaming. While Summer Game Fest 2022 had its fair share of commercials (did we really need to see a trailer for Black Adam during a games show?), the ads didn't feel as blatant as they have in years past. Most of the focus was on game trailers and announcements. And even obvious commercials like the one for Mario Strikers: Battle League were tolerable since they at least announced new games or add-ons.

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 On the fintech side, however, Apple is building a foundation to provide a boost to its payments business by layering more functions into Apply Pay and Wallet beyond just using your iPhone, instead of your credit card, to pay for things. And because of Apple’s scale with more than a billion devices in use, a lot more people are about to be exposed to these products. Apple recently announced its new iPhone software, iOS 16, during its developers conference. The new lock screen customization options suggest that at least one of this year’s new iPhones will get a feature Android phones have had for years: an always-on display.

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